Biel is an exciting new brand of conscious fashion, that uses Irish linen. It’s a collaboration between London-based fashion stylist Lorna McGee and Irish designer Bridie Mullin.
Having to pack regularly for trips meant, for Lorna, the same capsule wardrobe on repeat. Offering every woman this stress-free approach to packing gave rise to Biel. These are failsafe, practical and timelessly classic pieces.
Both founders of Biel are immensely proud of their heritage in Irish linen, an industry dating back to the 1700s. For this reason all Biel products carry the approved trademark of the Irish Linen Guild.
With all its garments handmade in Ireland, Biel is dedicated to sustainable, ethical sourcing and manufacturing. These pieces are designed to last; striking in their elegant simplicity, functionality and quiet aesthetic.
Shop the debut collection here.