Gucci PreFall Campaign 2016

Words by Kate Sinclair

This week Gucci launched their new campaign for Pre-Fall 2016, once again shot by iconic photographer & film maker, Glen Luchford. Continuing the brands new faux-vintage look, crafted by the formidable Alessandra Michele, this campaign is plentiful of geek-chic & nature references - most notably, the flock of pink flamingoes parading throughout the set!

Located in a tropical aviary filled with exotic plants, the usual up-and-coming crowd of familiar faces model the brand's latest flora-fauna inspired designs; floral suits & dresses, jackets embroidered with butterflies & creepy crawlies, fur lined loafers emblazoned with snakes and the occasional fierce tiger motif on bags and pin badges. All of course with signature geeky details within the set & styling; models glance through oversized spectacles, lazing upon antique furniture & ornate rugs whilst flicking through vintage books. A romantic, tropical treat!