Cult Favourites
Edit/report by Yamine Daaboul / Photograph by David Newton
Here at Wylde we love a cool new beauty brand, for many reasons; it’s great to discover something new, we love a bit of exclusivity and there’s nothing like a new kid on the block to keep the big boys on their toes. There’s something else that brave newcomers can do; deliver niche experiences that larger brands wouldn’t dare to produce, in their quest to appeal to the broadest market possible. So if you’re experiencing the slightest ennui with the same old names, try this crop of our favourite independent brands-to-watch…
TOP SHELF, left to right:
HAYO'U | Jade Body Comb - £38.00
Maison Louis Marie | No.03 L'Etang Noir Oil Perfume - £48.00
Dreem Distillery | Night Drops - £160.00
NEIGHBOURHOOD BOTANICALS | Simmer Down Serum - £28.00
MONTAMONTA | All Purpose Oil - £15.00
MONTAMONTA | pulse point roller - £14.00
MONTAMONTA | hand balm - £26.00
frank body | Scalp scrub - £13.95
LIHA | Ivory shea butter - £22.00
COLEKT | Reboot body oil - £95.00
COLEKT | Persona EDP, 15ml - £75.00
COLEKT | Void EDP, 15ml - £75.00
COLEKT | la chambre EDP, 15ml - £75.00
COLEKT | Reflect eye balm - £89.00
NEIGHBOURHOOD BOTANICALS | Mild Mannered Face Lotion - £34.00
COSTA BRAZIL | Body Cream - £95.00
SECOND SHELF, left to right:
HIGHR | Lipstick, available in various shades - £22.00 each
BONUMPELLIS | Activated charcoal clay mask - £30.00
Régime des Fleurs | Naiad candle - £93.00
Plenaire | Droplet Lightweight Moisture Gel - £34.00
Plenaire | Skin frosting deeply hydrating mask - £19.00
Plenaire | Rose jelly Gentle Makeup Remover - £16.00
homework | Garden bath soak - £22.00
BONUMPELLIS | Neroli + Mandarin hydrating body wash - £35.00
KANKAN | Mandarin & Clary Sage hand wash - £15.00
A.D.C Beauty | 01 High Performance Moisturiser - £98.00
KEVIN.MURPHY | Full Again Thickening Lotion - £23.00
KEVIN.MURPHY | Hair Resort Beach Texturiser - £23.00
THIRD SHELF, left to right:
PALOMINO | Hair scrunchie (part of a set) - £14.99
KLORIS | CBD superboost face oil - £30.00
KLORIS | Uplifting CBD body oil - £36.00
KLORIS | 25mg CBD Bath block - £15.00
ORRIS | LA DÉESSE botanical soap - €17,00
homework | Dandelion soap - £9.50
PALOMINO | Texture comb in pearl - £19.99
FARRYN AMBER | Moonflower face mask - £32.00
FORGO | Hand wash - 195KR
AERY | Aztec tuberose scented candle in peach clay - £27.00
AERY | Cobalt Patchouli & Cedar EDP, 100ml - £35.00
eyeko | Limitless eyeshadow palette 2 - £25.00
KOPARI | pink souffle body mash - £32.00