Independents Day
Report and photography by Yamine Daaboul
Here at Wylde we are huge fans of new, niche, independent brands, for several reasons. Firstly, we love anything NEW! and get endearingly excited about any products and labels we’ve not seen before. Secondly, it’s always a good idea to support ventures that are only just getting off the ground and give them that little push they might need to take off. Thirdly, independent brands often take risks and explore avenues that the larger, established houses - who need to appeal to the widest market possible - might not dare to do. This can take the form of cool, experimental packaging, or unexpected products within the outer layer. Whichever reason there might be, it’s always a good idea to investigate the little guys on their journeys to bigger things…