Tom Ford's Beau de Jour
Report by Yamine Daaboul / Photography by David Newton
It may still be January, but we are already thinking ahead to warmer, sunnier times and this brand new scent is 100% going to be what we wear between now and then… and beyond. Tom Ford launched his men’s fragrance Beau de Jour (a knowing nod to the classic kink-tastic Buñuel movie Belle de Jour) a year ago, as part of his ultra-niche Private Blend line. Now the latest addition to Ford’s Signature line and in a clear, fluted, bottle, Beau de Jour becomes a little more affordable, and available to a wider audience. Classic, sharp, yet maverick; the bright, fresh scent contains aromatic fougère accords such as lavender, moss and amber. Rounded out with rosemary and geranium, the overall effect is a simply beautiful, confident scent that will in no way be limited to the boys’ bathroom shelf.